People love benefits. So stop writing only about features.
As a seller or a manufacturer, you may tend to dwell on the features, forgetting that many people who buy products don’t really care unless they are well aware of …
Writer’s block? 9 things to include in your next email newsletter
Knowing what to put in your email newsletter is as important as creating one. They say that the money is in your list, but if you don’t send out regular …
The Formula: How to write a best-selling headline
In our current world full of all sorts of sounds and noises, how can writers get readers to take action? Getting keen readers obviously takes more than just great design …
When should you use long or short form copy?
So when should you use short or long copy? Some people believe that no one really reads nowadays, with our minuscule attention spans, and this is enough reason to avoid …