People love benefits. So stop writing only about features.
As a seller or a manufacturer, you may tend to dwell on the features, forgetting that many people who buy products don’t really care unless they are well aware of …
The Formula: How to write a best-selling headline
In our current world full of all sorts of sounds and noises, how can writers get readers to take action? Getting keen readers obviously takes more than just great design …
When should you use long or short form copy?
So when should you use short or long copy? Some people believe that no one really reads nowadays, with our minuscule attention spans, and this is enough reason to avoid …
9 big infographic design mistakes to avoid
The entire point of creating an infographic is to raise awareness, get more links, and drive traffic to your website. But, if you donít know what youíre doing and understand …
9 ways you can use infographics to benefit your biz
Using infographics is a great way to add interest to your content and to breathe new life into your data. There are so many ways in which you can use …
Why infographics are popular… especially in video form!
An infographic is a graphic way of depicting a story or data in a visually pleasing manner. Usually, they are vertically designed with three or more points of interesting data. …